HAS design and research, an innovative architectural firm from Bangkok, has reimagined the traditional furniture showroom, turning it into an immersive experience like no other. In their latest project, they have transformed a 420-square-meter space in Hefei, China, into a showstopper of contemporary design.
The “Simple Craft Collection Showroom” is the brainchild of HAS design and research, commissioned by the renowned French brand Ligne Roset. With a rich history dating back to 1860, Ligne Roset has always been at the forefront of sophistication and luxury when it comes to furniture. It was essential for the showroom to capture this spirit while showcasing the brand’s distinctive innovation and craftsmanship.
Inspired by the unique winter scenery surrounding the location, HAS design and research introduced the concept of “Floating Icebergs.” The showroom resembles a snowy landscape, with floating ice blocks of different sizes creating an awe-inspiring scene. These organic shapes, combined with the snowy surroundings, turn the space into a winter wonderland. Visitors are transported into a world where artistry and functionality merge seamlessly.
The entrance of the showroom features a ring of nearly one hundred angular “ice pillars,” creating a stunning visual effect. These pillars, occasionally connected and disconnected, form a continuous yet perforated multi-dimensional structure. Inside, the space unfolds with endless layers, resembling the smooth merging of ice melting. The pairing of Ligne Roset’s curved furniture with this unique design produces a rich spatial effect that captivates visitors’ senses.
During the day, natural light filters through the gaps between the ice pillars, casting ever-changing shadows on the smooth walls. At night, hidden triangular openings illuminate the space, creating a mesmerizing crystal effect on the ceiling and floor. The interplay between light and shadow engulfs visitors in a spiritual experience, unheard of in traditional interior settings.
More than just a showroom, the Simple Craft Collection is a furniture museum that transcends its functional purpose. It serves as a cultural and natural landmark, arousing visitors’ curiosity about the essence of the surrounding area. The design showcases the distinctiveness of the furniture while providing a serene and reflective environment amidst the bustling cityscape.
HAS design and research has once again pushed the boundaries of architectural design, reinventing the furniture showroom experience. With their visionary approach and impeccable execution, they have created an immersive space that celebrates craftsmanship and elevates the art of furniture display. The Simple Craft Collection Showroom is a testament to the power of design in transforming our perception of space and aesthetics.
FAQ Section:
1. What is the Simple Craft Collection Showroom?
The Simple Craft Collection Showroom is a 420-square-meter space in Hefei, China, transformed by the architectural firm HAS design and research. Commissioned by the renowned French brand Ligne Roset, the showroom showcases contemporary furniture design in an immersive and visually stunning manner.
2. Who is Ligne Roset?
Ligne Roset is a renowned French furniture brand with a rich history dating back to 1860. Known for its sophistication and luxury, the brand emphasizes innovation and craftsmanship in its designs.
3. What is the concept behind the showroom design?
The showroom design is inspired by the unique winter scenery surrounding the location. HAS design and research introduced the concept of “Floating Icebergs,” creating a snowy landscape with floating ice blocks of different sizes. This concept, combined with the snowy surroundings, turns the space into a winter wonderland.
4. How does the design create a unique experience for visitors?
The showroom features angular “ice pillars” at the entrance, creating a visually striking effect. Inside, the space unfolds with endless layers, resembling the merging of melting ice. The design also allows for natural light to filter through the gaps between the ice pillars during the day, creating ever-changing shadows. At night, hidden triangular openings illuminate the space, creating a mesmerizing crystal effect on the ceiling and floor. The interplay between light and shadow provides visitors with a spiritual and immersive experience.
5. Does the showroom serve any other purpose?
Yes, the Simple Craft Collection Showroom is more than just a furniture showroom. It also functions as a furniture museum, serving as a cultural and natural landmark. The design aims to evoke curiosity about the essence of the surrounding area while providing a serene and reflective environment amidst the bustling cityscape.
Definitions:
– Immersive: Providing a deeply engaging and surrounding experience.
– Craftsmanship: The quality of design and execution in creating something by hand.
– Awe-inspiring: Causing feelings of admiration, wonder, or awe.
– Spatial: Relating to space, especially in terms of design, layout, and arrangement.
Suggested Related Links:
– Ligne Roset Official Website
– HAS design and research Official Website
