Gucci, the iconic fashion brand, has recently unveiled its latest exhibition, ‘Design Ancora’, during Milan Design Week 2024 at its flagship store on Via Montenapoleone. This exhibition, curated by Gucci’s creative director Sabato De Sarno and Michela Pelizzari, founder of Milanese creative agency P:S, aims to showcase a collection of objects that represent a golden era of Italian design, craftsmanship, and cultured professionalism.
The exhibition takes place within a specially created space at the Gucci store, designed by architect Guillermo Santomà from Barcelona. De Sarno and Pelizzari have carefully selected five special editions of designs from previous decades that symbolize ‘Italianity’ and specifically Milanese style. These new editions, all in Gucci’s signature deep red, ‘Rosso Ancora’, reimagine past design icons through a contemporary lens.
Among the curated collection, visitors can admire the modular ‘Le Mura’ sofa by Mario Bellini for Tacchini, with a design inspired by Roman walls. The geometric ‘Clessidra’ rug by CC-tapis, part of the Portaluppi Pattern Project based on the work of architect Piero Portaluppi, also stands out. Another highlight is the sensually rounded ‘Storet’ chest of drawers by Nanda Vigo for Acerbis. Additionally, the exhibition features the elegant ‘Opachi’ vase by Tobia Scarpa for Venini, and the functional and playful ‘Parola’ table lamp by Gae Aulenti and Piero Castiglioni for FontanaArte.
Each object displayed in the exhibition reflects Gucci’s dedication to redefining luxury while celebrating Italian craftsmanship, innovation, and creativity. After the Milan presentation, these exquisite pieces will become available for purchase on Gucci’s official website starting from April 21, 2024.
Gucci’s ‘Design Ancora’ exhibition not only pays homage to the rich heritage of Italian design but also serves as a testament to Gucci’s commitment to pushing boundaries and embracing the spirit of innovation. Through this showcase, the brand remains at the forefront of the fashion and design world, continuously demonstrating its ability to merge tradition with contemporary aesthetics.
FAQ Section:
1. What is the purpose of Gucci’s ‘Design Ancora’ exhibition?
Gucci’s ‘Design Ancora’ exhibition aims to showcase a collection of objects representing a golden era of Italian design, craftsmanship, and cultured professionalism. The exhibition highlights past design icons reimagined through a contemporary lens.
2. Who curated the ‘Design Ancora’ exhibition?
The exhibition was curated by Gucci’s creative director Sabato De Sarno and Michela Pelizzari, founder of Milanese creative agency P:S.
3. Who designed the space for the exhibition?
The space for the exhibition was designed by architect Guillermo Santomà from Barcelona.
4. What are some of the key designs featured in the exhibition?
Some of the key designs featured in the exhibition include the modular ‘Le Mura’ sofa by Mario Bellini for Tacchini, the geometric ‘Clessidra’ rug by CC-tapis, the ‘Storet’ chest of drawers by Nanda Vigo for Acerbis, the ‘Opachi’ vase by Tobia Scarpa for Venini, and the ‘Parola’ table lamp by Gae Aulenti and Piero Castiglioni for FontanaArte.
5. When will the exhibited pieces be available for purchase?
After the Milan presentation, the exhibited pieces will be available for purchase on Gucci’s official website starting from April 21, 2024.
Definitions:
– Milan Design Week: Also known as Salone del Mobile, Milan Design Week is an annual event showcasing the latest trends and innovations in furniture and design held in Milan, Italy.
– Milanese: Referring to anything related to Milan, a city in northern Italy known for its fashion and design industry.
– Curator: A person responsible for selecting and organizing objects or artworks for an exhibition.
– Craftsmanship: The quality of skilled workmanship or artistry in creating something by hand.
– Aesthetics: The branch of philosophy that deals with the nature and appreciation of beauty, especially in art.
Related Link:
Gucci Official Website